To provide magazine, newspaper and website editors with content about Australia and Asia-Pacific. To assist corporations and individuals with their communications needs.
Current focus In the early months of 2010 David Mason-Jones' focus has been on the completion of an 85,000 word book entitled 'Should meat be on the menu?'
The book deals with the issue of the global warming gases emitted from farm animals. It points out that, far from being net emitters of carbon, sheep, cattle and other livestock only emit the same amount of carbon as they source via plants. The plants, in turn, source their carbon from carbon dioxide in the atmosphere through photosynthysis. The net result is, carbon in equals carbon out. There is no net gain.
David's book points out that, not only are farm animals neutral with respect to the atmospheric carbon cycle, they can actually be the agents of significant carbon dioxide draw down from the atmosphere and its long term sequestration in the soil. The book will be published in Mid April 2010.
Recent corporate contracts
In 2009 David Mason-Jones continued his contract with Media Mate Publishing Pty Ltd as editor of Small Farms Magazine, a nationally published rural magazine in Australia. In this role and other freelance roles he had around 100,000 words published during the year.
Toward the end of 2009 David a further writing contact with CommInsure, a fully owned subsidiary of one of Australia's largest banks - Commonwealth Bank of Australia (ASX:CBA).
In 2008 David completed two major contracts with leading corporations in Australia.
The first was with CommInsure, a fully owned subsidiary of one of Australia's largest banks - Commonwealth Bank of Australia (ASX:CBA). The work was for the production of a history of CommInsure from its inception as The Colonial Mutual Life Assurance Society Limited - 135 years ago to the present. In particular the work stressed the solid track record and financial stability of the company in the light of the current global financial crisis.
The second major contract was with the largest membership organisation in the Australian grains industry - Grain Growers Association (GGA) an unlisted public company. This was a 50 year history of GGA and traced its growth from a small farmer organisation in Northern NSW to the present day. In particular this book related the leadership role GGA played in establishing wheat segregation in Australia according to quality. In the early days this was resisted by the State run grain handling authority but, with persistence, the organisation achieved agreement on segregating high protein wheat from average quality wheat in the grain handling system. Segregation according to quality has now become common throughout Australia. It is now fundamental to the way in which wheat is marketed both domestically and internationally. The system of grain testing and segregation established by the organisation has also become the basis of worldwide quality grading in grains.
A third contract has been in editing and providing monthly content for a nationally published farming magazine - Small Farms Magazine.
Other contracts in 2008 included writing content for, and editing, the China and Hong Kong HR Handbook published in Hong Kong by Key Media International Limited. This handbook was distributed to HR Consultancies and Recruitment firms throughout Greater China.
Current projects
* The completion of the second draft of an 80,000 word biography of the man who was the founding Commanding Officer when the Australian SAS was formed as a Regiment in 1965. This book includes fascinating details of the subject's experience in both conventional warfare and special forces operations during the Second World War.
* Gathering sponsors and a panel of experts, and writing/editing a book on how cattle and other farm livestock fit into the carbon cycle. The book points out that a herd of cattle - even a large national herd such as Australia's - is actually a carbon sink in the same way as other forms of life - such as a forest of trees. The book points out that a full audit of the carbon cycle shows that the life cycle of a cow produces not one extra molecule of CO2 to the atmosphere that was not already there before the cow was born. Auditing the carbon cycle in this way even accounts for the methane gas (CH4) the cow produces because, when the methane is belched out, it oxidises in the atmosphere to produce carbon dioxide and water. All the carbon dioxide the cow ever produces was sourced from the air in the first place and is returned to the air. It is a completely closed loop - a natural cycle which results in no additional carbon dioxide emissions.
* Continued support of business magazines such as Small Farms Magazine.
David Mason-Jones … publication background
Australian journalist, David Mason-Jones’ articles have appeared in The Sydney Morning Herald, The Australian, The Australian Financial Review, The Courier Mail, The West Australian, The Canberra Times, The Jakarta Post, The New Zealand Herald, The Post (NZ), The Bulletin, Human Capital magazine (Australia), Human Capital Asia magazine (Singapore), Human Resource Management magazine (Singapore), Chief Officer (CO) magazine, Australian Broker, Asian Maritime Business magazine, Shipping World and Shipbuilder magazine, Commodities and Trade to Asia magazine, The Australian Investor (Website), Hoof Beats Magazine, Small Farms magazine – Australia’s largest independently owned rural magazine – as well as providing content for company newsletters, websites and other smaller magazines.
He has previously held consulting editor contracts with Human Capital Asia magazine, The Australian Investor website and Chief Officer magazine.
From his base in the HunterValley, a well known wine growing region just north of Sydney, David has the skill, technology and experience to communicate with clients and sources in Australia, Asia-Pacific, South Asia and the rest of the world.
David understands deadlinesand, with more than a decade of freelance journalism experience, has the discipline and commitment to ensure they are always met.
David Mason-Jones, Journalist,
(Australian Business Number: 84 316 149 806)
Postal: 223 Hambledon Hill Road, Singleton, NSW, 2330. AUSTRALIA.
